Lifeworks 70th Anniversary Campaign

Communications Coordinator

Content, Collateral Design & Visual Campaign Execution

Celebrating 70 years of impact through a campaign centered on legacy, recognition, and community.

The 70th Anniversary campaign combined digital content, event promotion, and print materials to celebrate Lifeworks’ legacy and engage the community. Content and collateral were developed to create a consistent visual presence across all touchpoints.

Campaign Highlights

Established a cohesive visual presence across campaign materials

Supported multi-platform campaign execution through content and collateral

Reinforced Lifeworks’ legacy through consistent visual storytelling

Contributed to a unified campaign experience across digital and print

Anniversary Event Materials

Print and digital event materials created for the Lifeworks 70th Anniversary campaign including invitations, promotional assets, and branded collateral.
Print and digital event materials created for the Lifeworks 70th Anniversary campaign including invitations, promotional assets, and branded collateral.
Print and digital event materials created for the Lifeworks 70th Anniversary campaign including invitations, promotional assets, and branded collateral.
Print and digital event materials created for the Lifeworks 70th Anniversary campaign including invitations, promotional assets, and branded collateral.
Print and digital event materials created for the Lifeworks 70th Anniversary campaign including invitations, promotional assets, and branded collateral.

Campaign Countdown Series

Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.
Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.
Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.
Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.
Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.
Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.
Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.
Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.
Countdown graphic series created for the Lifeworks 70th Anniversary campaign to build engagement and awareness leading up to the event.

70th Anniversary Video

Produced during my time at Lifeworks, the concept of this project was a collaborative effort between my colleague Dawna Gyukeri and myself celebrating Lifeworks’ 70th anniversary year by telling the stories of the past and present individuals and families that Lifeworks serves.

The video features individuals supported through the Day, Employment, Residential, and Shared Living Programs including on-site interviews at workplaces and homes, as well as a roundtable segment where families reflect on Lifeworks’ founding and early years. Their stories grounded the anniversary in history and heart.

Directors and Producers: Dawna Gyukeri and Sharnia Dont

Videographer: Will Barrat Productions Inc.

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