Produced during my time at Lifeworks, the concept of this project was a collaborative effort between my colleague Dawna Gyukeri and myself celebrating Lifeworks’ 70th anniversary year by telling the stories of the past and present individuals and families that Lifeworks serves.
This project is about faith and transformation. 4M: /form/ is a visual exploring the emotional and spiritual distance between our present identities and future selves.
This promotional video is for Imag9ne Media’s Inaugural Dare to Imagine Film Festival. Instead of using dialogue or voiceover, the concept uses primary colors to represent different creative forms collaborating together.
For this music video, styling was used as an emotional language. The yearning of love that lingers after things shift. Each look was designed to mirror the song’s themes of softness and desire, moving between deep intimacy and quiet strength.